Take an ordinary business A bike shop An auction company An ice cream parlor A sock manufacturer In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, lбщфжбeap to the head of the pack, and become a dominant Alpha Dog Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employees? Is it cutting-edge producвзххжts? Brilliant service? Ingenious branding? Donna Fenn, a twenty-year veteran of Inc magazine, has discovered the people who have the answers In a personal and probing style, she introduces you to eight Alpha Dogs These men and women share their solutions and insights on how to rise to the top, despite multiple competitors, from Chinese manufacturers to Wal-Mart Автор Donna Fenn.